消费者技术协会假日调查：近九成美国成年人计划购买科技礼物，无线音频居首
美国消费者技术协会（CTA）11月2日发布的2026年假日消费调查显示，尽管经济压力加大，近九成美国成年人仍计划在假日季购买科技礼物；但自认财务状况稳定的受访者比例已从2025年的66%降至58%。价格仍是首要考量，86%的受访者表示，价格在决定购买地点时极其重要或非常重要。
无线音频成为最热门的科技礼物，67%的受访者考虑购买无线耳机或耳塞，其中耳塞占58%、耳机占55%；智能手机紧随其后，53%考虑将其作为礼物，其中63%有意选择折叠或翻盖机型。另有67%可能赠送订阅服务，以视频、音乐与游戏为主。
时间安排上，43%的受访者计划把大部分礼物采购集中在感恩节至网络星期一期间，62%认为这一时段折扣最优；81%预计会到店购买，79%会网购。CTA市场研究副总裁 Steve Koenig 表示，科技已成为日常生活核心的一部分，即使消费者收紧预算，科技礼物仍是能长久送出的礼物。
（来源：美国消费者技术协会）
Nearly 9 in 10 U.S. Adults Plan to Buy Tech Gifts This Holiday Season, CTA Survey Finds, With Wireless Audio on Top
Nearly nine in 10 U.S. adults plan to shop for technology gifts this holiday season despite growing financial pressure, according to the Consumer Technology Association's (CTA) 2026 Consumer Technology Holiday Purchase Patterns study, released November 2. Only 58 percent of respondents describe their finances as stable, down significantly from 66 percent in 2025, and price is top of mind: 86 percent say pricing is extremely or very important when deciding where to buy tech gifts.
Wireless audio is the No. 1 tech gift, with 67 percent of respondents considering wireless headphones or earbuds — earbuds at 58 percent and headphones at 55 percent. Smartphones follow, with 53 percent considering one as a gift and 63 percent of those buyers eyeing a foldable or flip model. Another 67 percent may gift a subscription service, led by video, music and gaming.
On timing, 43 percent plan to do most of their gift buying from Thanksgiving through Cyber Monday, and 62 percent say that period offers the best deals; 81 percent expect to buy in-store and 79 percent online. Steve Koenig, CTA's vice president of market research, said technology remains central to daily life and is a gift that delivers long after the holidays, even as shoppers tighten their budgets.
(Source: Consumer Technology Association)
来源：美国消费者技术协会
发布：GSM·美国（发布链接）
图片来源：图：无线蓝牙耳机与充电盒。Chenspec 摄，CC BY-SA 4.0，经 Wikimedia Commons。 / Photo: Wireless earbuds with their charging case. By Chenspec, CC BY-SA 4.0, via Wikimedia Commons.
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